Bwin.party Digital Entertainment is a successful online gaming company who offer a huge range of different design and development services. Their full range of services includes everything from initial games development to back of house casino management systems to end-user experience development and design. Despite the notoriety of the name they are a pretty new software development company and they were created when Bwin Interactive Entertainment AG and PartyGaming Plc came together. They are one of the leading companies providing online gambling software and they spent time as the largest publicly traded online gambling company and are still one of the big names. Their most famous products include their online poker range and the sports betting arm of bwin.
bwin.party Software History
The two companies that came together to form this company were both founded in 1997 as separate entities. They came together in 2011 and this combination saw them becoming one of the most profitable online gaming companies around. They hold a prestigious Gibraltar gaming licence and this means they are perfectly poised for the UK market.
They have four separate service and solution areas within their product range and they break it down into casino and games, poker, bingo and sports betting. In all of their core areas they have a strong presence and a great reputation and they have some of the most recognisable brands in their range including PartyPoker and PartyCasino.
Their business covers the global market although they are very focused on their European business arm and it is the European market they focus most heavily on, as well as their own branded casino products and sites. They provide solutions for other operators which offer multiple languages and a range of currencies to ensure easy integration.
The company also has a role in the social gaming market, with their so-called ‘soft’ game count reaching over 60 games in total and they are offered in many casinos and bingo sites too. Their ‘soft’ game offering was significantly bolstered when they purchased Cashcade in 2009.
Their business model is heavily focused on their proprietary gaming software and their self-managed platforms but they do sometimes top up their offering with third party games to ensure they have a strong position in every market area.
Bwin.party Now
The future of Bwin.Party was only recently decided and it is still quite an ambiguous affair as they have been newly acquired by another firm. In September 2015 it was confirmed that the company had been bought by GVC Holdings for £1.1bn and the transaction was completed fully in February 2016.
Where this leaves the company for the future remains to be seen and they are a highly respected and well-known brand which should stand them in good stead in the future, as a subsidiary of this business. It took some time for them to become a GVC Holdings acquisition after a protracted bidding process and a number of interested parties but their future seems secure for now with their new company and an interesting future to look forward to. Explore the sites using software and games from this provider below.